Thinking

Ideas worth
sitting with.

These are ideas I've been working through — on commercial strategy, operating discipline, technology as leverage, and what modern executive work actually demands. I use AI to help shape and sharpen the language. The thinking is mine. The words are a collaboration.

Flagship Essays

Commercial & Revenue

Pricing Is Not a Detail. It Is a Growth Lever

Most teams treat pricing like a static decision to revisit occasionally. At HuntWise, we learned it was one of the highest-leverage moves we made — and it changed the trajectory of the business.

8 min read

Commercial & Revenue

Swim Before the Wave

One of the easiest mistakes to make in a seasonal business is to confuse the moment demand peaks with the moment demand begins. The brands that win aren't always the ones with the biggest budgets at the peak — often they're the ones who had the humility to start earlier.

9 min read

Leadership & Judgment

When the Move Is There, Take It

A fifth grade chess tournament taught me something simple and durable: opportunities don't stay open forever. The real advantage comes from saying yes before you're ready — and moving decisively when the board gives you the chance.

8 min read

Commercial & RevenueSep 2026

The Third Exit

Private equity has become the default answer to succession. Employee ownership deserves to sit beside it, and the economics are stronger than people assume.

12 min read

Leadership & JudgmentAug 2026

Walking Out an Idea

Saying an idea out loud is where you find out if you actually understand it and believe it — a lesson from watching Rob Bell and walking ideas into rooms.

8 min read

Leadership & JudgmentJul 2026

Pressure Is the Interest on Belief

When people believe in your business, they put something at stake — and expectations follow. Pressure isn't a referendum on whether you're trusted; it's the interest on belief.

6 min read

Commercial & RevenueJun 2026

Scaling HuntWise: What I Learned Going From Startup to Acquisition

Startup to acquisition: the commercial and operating lessons that mattered most scaling HuntWise into a multi-million-dollar subscription company.

11 min read

Leadership & JudgmentMay 2026

The Room to Disagree

At HuntWise, we worked in one big open room. Not metaphorically. Literally. What that taught me about healthy conflict, real trust, and the difference between productive tension and the dangerous calm of a room where nobody tells the truth.

8 min read

Operating & ScaleApr 2026

Capital Allocation Is Really a Decision-Making Problem

A lot of people talk about capital allocation like it is mostly a finance exercise. That has never really been how I have experienced it. In the businesses I have spent time in, it is a decision-making problem first.

9 min read

Commercial & RevenueMar 2026

Pricing Is Not a Detail. It Is a Growth Lever

Most teams treat pricing like a static decision to revisit occasionally. At HuntWise, we learned it was one of the highest-leverage moves we made — and it changed the trajectory of the business.

8 min read

Leadership & JudgmentFeb 2026

When Hiring Frameworks Meet Real Life

Great hiring frameworks like Lencioni and EOS earn their place. But the hardest lessons come from the questions they don't fully answer on their own.

9 min read

Leadership & JudgmentJan 2026

When You Don't Speak the Language

A teenage misadventure on a Mexican mountain road taught me that communication isn't about perfect words—it's about making your intent unmistakable.

8 min read

Leadership & JudgmentDec 2025

When the Market Only Applies to New Hires

A lot of businesses do not underpay people by accident. They do it structurally. Once you see it, it becomes hard to unsee.

10 min read

Commercial & RevenueOct 2025

Compete for Preference, Not Parity

The goal was never to become exactly like the company you're chasing. It's to become the one the customer would rather choose — compete for preference, not parity.

9 min read

Commercial & RevenueSep 2025

The Margin Isn't the Strategy

On the difference between a bad margin and an early one — and why collapsing those two conversations is where a lot of good growth ideas die too soon.

5 min read

Leadership & JudgmentMay 2025

The Sword You Have to Swing

On Ned Stark, the cowardice of hiding authorship, and why leaders who pass the sentence should swing the sword.

7 min read

Commercial & RevenueApr 2025

The Price You Never Tested Is Still a Decision

Not testing price is not a neutral choice. It is a pricing decision. It just feels safer because the downside is harder to see.

7 min read

Operating & ScaleMar 2025

Can the Business Carry the Growth?

Growth has a way of making everything feel possible. That vision is intoxicating. It is also dangerous. Because one of the easiest mistakes to make in business is to confuse the vision of growth with the readiness for it.

12 min read

Commercial & RevenueFeb 2025

When a New Channel Looks Good but Makes the Business Worse

One of the more dangerous moments in a growing business is when a new channel starts to look like validation.

9 min read

Operating & ScaleJan 2025

The Product Thinkers Who Made Me a Better Operator

At first, I thought I was learning product and growth. What I was really learning was how to think like an operator.

11 min read

Commercial & RevenueDec 2024

Swim Before the Wave

One of the easiest mistakes to make in a seasonal business is to confuse the moment demand peaks with the moment demand begins. The brands that win aren't always the ones with the biggest budgets at the peak — often they're the ones who had the humility to start earlier.

9 min read

Leadership & JudgmentNov 2024

I Thought Communication Was Mostly About Words

When I was 20, I moved to Africa to work at a nonprofit. I believed if I was clear and direct, that was basically what good communication was. Living with seven guys from different countries taught me how wrong I was.

7 min read

Leadership & JudgmentOct 2024

You're Spanish Tonight

I didn't grow up around soccer in any meaningful way. I grew up in Michigan, in a town where football was everything. So when I ended up in Europe the summer after high school, I wasn't showing up as a fan.

6 min read

Leadership & JudgmentSep 2024

When the Move Is There, Take It

A fifth grade chess tournament taught me something simple and durable: opportunities don't stay open forever. The real advantage comes from saying yes before you're ready — and moving decisively when the board gives you the chance.

8 min read

Operating & ScaleAug 2024

Acquisitions Do Not Fail in the Press Release

They fail quietly in the operating model. Integration is not about erasing identity. It is about removing friction where shared strength should exist.

8 min read

Commercial & RevenueJul 2024

Most Companies Don't Have a Growth Problem. They Have a Focus Problem.

I've been in a lot of planning meetings where the room felt smart and the outcome was dumb. Not dumb in an obvious way. Usually the opposite. That's what makes it tricky.

9 min read

Leadership & JudgmentJun 2024

Creative Teams Do Not Just Produce Assets. They Transmit Taste.

When talented people are isolated, they become protective. When they are connected, they become generous. The best creative work does not come from isolated brilliance.

8 min read

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